Positive results for What would you do? campaign

During International Restorative Justice Week 2014 the RJC partnered with the Ministry of Justice (MoJ), Why Me? and the Chris Donovan Trust on What would you do?, a campaign to raise awareness of restorative justice. Figures published by the MoJ indicate that the campaign was an overwhelming success, reaching  6.5 million people on Twitter and 4.2 million people on Facebook.

Following the campaign 70% of people said they would consider taking part in restorative justice. Remedi – the biggest UK employer of restorative professionals – received a significant increase in enquiries from the public as a result of the campaign.

The campaign included a series of short interviews with victims who have been through restorative justice, including Shad Ali, who featured in a recent issue of Resolution. You can watch Shad and the other interviewees talking about their experiences here.

Find out more about the campaign on the official What would you do? Facebook page. You can also follow the RJC on Facebook here and on Twitter here.

You can download an evaluation of the campaign below.